Newsletter content creation for Bopied

Increase the LTV of your customer base by 43% via email marketing

Bopied & Tendances Chaussures is a Canadian company that helps Quebecers find fashionable footwear and accessories to wear during Quebec's harsh winters and sunny summers.

Our client for a little over 2 years, Bopied & Tendances Chaussures entrusted Pure Commerce with the following mandate: To increase the profitability of its email contact base in 2021.

There is a ton of competition in the fashion industry, and many bigger players can offer incredible discounts at any given time. How do you stand out and keep your customers loyal? By offering adapted products and a newsletter that makes customers want to buy!

Our initial assessment

The fashion industry is very competitive. It’s imperative to engage your customer from their very first visit and keep them "on the hook"
Subscribers like new products and discounts. Sometimes, you have to scream it from the rooftops (so to speak)!
No one has only one pair of shoes. Upsells and cross-sells can take center stage!

Our objectives

Automate lead generation and management to maximize loyalty and recurring purchases
Engage customers week after week to increase ROI
Send each subscriber content that is relevant to them specifically to improve the customer experience

Our strategy

Automate the buying process using marketing automation to optimize each customer's experience
Build an email marketing calendar of weekly newsletters focused on seasonal products
Segment subscribers according to their behavior and interests to target them accordingly

Execution

Implementation of 5 basic email flows that welcome and engage a maximum number of customers automatically

✅ Welcome Series

✅ Cart Abandonment

✅ Browse Abandonment

✅ Pure Upsell

✅ Customer Winback

Email marketing calendar

An email marketing calendar of over 150 emails in 2021 that highlight the best products in line with the season, special offers, events, and more.

Dynamically segment

Dynamically segment and target subscribers who took a specific action to maximize the chance of ROI. In addition, the use of more generic emails to re-engage dormant leads.